RUNTRIZ OVERVIEW

This project aims to expand and enhance the brand identity of Runtriz, a mobile web solutions SaaS company. The focus will be on developing comprehensive branding guidelines and applying these across various platforms, including the website landing page, marketing materials, and social media engagement.

PROBLEM

Runtriz faced a significant challenge with their brand identity. Despite having an existing logo, they only possessed a brief 4-page brand identity document that lacked detailed guidelines and failed to provide sufficient direction for consistent branding and style. This insufficiency resulted in inconsistent branding efforts and a diluted brand presence across various digital and print platforms for their website and engagement assets.

PREVIOUS RUNTRIZ BRAND GUIDELINES

EXPLANATION

To address this issue, I undertook a project to expand their brand identity by adding detailed color palettes for both digital and print use, establishing clear design guidelines, and creating cohesive marketing campaigns. This work ensured that Runtriz could present a unified and professional image across all touchpoints, enhancing their brand recognition and effectiveness.

COLOR PALETTE

While Runtriz had an existing color palette, they lacked guidelines on correct color usage for logos, combinations, hierarchy, and layout. I expanded their color usage by creating visual examples and developing a comprehensive guideline to ensure consistent and proper application across all branding materials.

primary colors

Secondary Colors

TYPOGRAPHY

The original Runtriz guidelines utilized the Roboto typeface but only included examples of headings without clear direction on usage or specifying the different font styles available within Roboto. The guidelines merely provided heading sizes, offering limited instruction on implementing the brand identity effectively.

Roboto Font Family Usage

logo layout + Correct Color Usage

Below are the correct color combinations and placement for the Runtriz logo.

I've developed a balanced logo version optimized for use in scenarios requiring compact width, such as conference materials or centered design layouts. The previous stacked logo had a disproportionately large Runtriz emblem and a small typeface.

BRANDED SOLUTION ICONS

I created visual icons to represent each solution for the Runtriz Platform using thick black strokes and the primary brand colors.

UI MOBILE MOCK UPS

I designed visual representations of the mobile user interface to showcase the diverse solutions we can implement in a hospitality app. The goal was to extend Runtriz’s branding theme and clearly present our solutions to the audience.

WEB LAYOUT LANDING PAGE

After refining the brand guidelines, I focused on revisiting and enhancing the Runtriz home page. My project involved refining, restructuring, and simplifying the website. Collaborating closely with the General Manager and CEO, we incorporated industry best practices for CTAs and design, ensuring a user-friendly experience that effectively drives engagement and conversions.

tools used: figma, illustrator, photoshop, & wix

MOBILE ORDERING AD CAMPAIGN

We ran a campaign to promote the Mobile Ordering platform, which resulted in a 5% increase in lead generation to the Runtriz website and boosted participation in our live demo calendar.